A retro fashion brand which harks back to the swinging deco art era of the 1920’s.

Working with Saspa I created a multi-functional logo which sits at the very heart of a bold, strong identity.

Form and function.

For this project, research was absolutely crucial. Saspa were very keen to touch upon the ultra-cool jazz deco movement of the early 20th Century while staying current.

I worked through several iterations before deciding upon a series of colour-schemes, a typeface, an iconic image and a symbol – all of which needed to represent the sass of the brand together, and independantly of each other.

The result is a bold, multi-functional logo which can be used in a variety of situations.

How I Helped.

Being a new company, Saspa required a logo, brand guidelines, business cards and a generic price tag for their products.

  • Design Consoltation
  • Logo Design
  • Brand Guidelines
  • Print-ready artworks
  • Corporate Identity
  • Variety of printed materials


Saspa realised the importance of getting their brand identity right from day one.

Using my brand guidelines they were able to start showcasing their unique jewelry and building up brand recognition immediately.

Because of this they have gone from stength to strength and continue to blossom in to a well-respected fashion brand and a successful business.

Whether you’re a new business, have a great idea or need a website refresh, I’d be delighted to hear from you.