Working with Sasparella I created a multi-functional logo which sits at the very heart of a bold, strong identity.
Form and function.
For this project, research was absolutely crucial. Sasparella were very keen to touch upon the ultra-cool jazz deco movement of the early 20th Century while staying current. I worked through several iterations before deciding upon a series of colour-schemes, a typeface, an iconic image and a symbol - all of which needed to represent the sass of the brand together, and independantly of each other. The result is a bold, multi-functional logo which can be used in a variety of situations.